Market Size in Entrepreneurship Projects

Market size refers to the total potential revenue, sales, or number of users or customers that a business can capture within a specific market at a particular point in time. It's a crucial metric for entrepreneurs as it helps determine the business's growth potential, the level of competition, and overall market attractiveness.

Identifying Market Size:

At Legacy, when tasked with identifying the market size for your business venture, we follow a structured approach:

  • Start with Direct Search: We kick off by conducting a direct search using specific keywords related to market size, such as "market size," "market estimate," "market analysis," and "total addressable market (TAM)." This initial search gives us a broad overview of available data.
  • Specify Geography and Year: It's essential to narrow down the search by specifying the geographical region and the relevant year, ensuring that the information is up-to-date and tailored to your business needs.
  • Utilize Market Research Databases: We tap into industry-specific market research databases and resources to access precompiled market size data. These databases often contain valuable insights from reliable sources.
  • Cross-Verify Data: To ensure the accuracy of the market size, we cross-verify information from multiple credible sources. This step adds credibility to our findings.
  • Triangulate Market Size: If we can't find the exact current market size, we use historical data and growth rates (CAGR) to triangulate it. This involves multiplying the previous market size by the CAGR to estimate the current and future market size.
  • Calculate Future Market Size: If you need projections for the future market size, we use the most recent CAGR and the current market size to calculate it. This helps you understand your business's growth potential.

Research Strategy Employed at Legacy

Our research strategy at Legacy is designed to provide you with accurate and actionable market size insights. Here's how we approach it:

  • Initial Data Gathering: We start by collecting available data on market size through keyword searches and database access.
  • Data Cross-Verification: We meticulously cross-verify data from multiple sources to ensure reliability.
  • Triangulation: If needed, we employ triangulation methods, using historical data and CAGR to estimate market size accurately.
  • Calculations: We perform calculations transparently, ensuring that all assumptions and methods are clearly explained in our findings.
  • Multiple Sources: We use more than one source to corroborate market size findings, especially for niche markets or when triangulation is involved.
  • Up-to-Date Information: We prioritize using the most recent data available to provide you with the most accurate market size figures.
  • Findings Presentation: Our findings are presented in a clear and organized manner, using bullet points and concise headings to help you easily digest the information.
  • Client Updates: If we encounter challenges in finding specific data, we provide Client Updates (PCUs or FCUs) that detail where we looked, any creative strategies we used, and the reasons for any information gaps.

At Legacy, we are committed to delivering comprehensive and accurate market-size information for your entrepreneurship project. Our research strategy is designed to provide you with the insights you need to make informed decisions and drive your business forward. We look forward to the opportunity to assist you in your entrepreneurial journey.

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Nairobi Office

13th Floor, Ambank Towers, Monrovia Street, Nairobi

PO Box 7082-40100, Kenya

Kisumu Office

Ogonda Estate (Near Boya Police Station),

Nairobi Highway, Kisumu County

consult@millelegacy.com

+254 712999999

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